Ashley
Nigro
Social Media & Marketing Strategist
Elevating brands through high-impact creative storytelling and data-driven strategy. Leading creative visions that resonate and digital presence that converts.
About Me
Hi, I’m Ashley! A social media strategist, storyteller, and creative thinker with 10+ years of experience helping brands find their voice, connect with their audiences, and show up meaningfully in culture.
I’ve built my career at the intersection of strategy and creativity, developing social strategies and content that are rooted in audience insights but never lose the human element. From shaping brand voice and content strategy to leading creator partnerships, developing campaigns, directing content production, and jumping into the comments myself, I love being involved from the big-picture idea all the way through execution.
My experience spans consumer, wellness, lifestyle, and B2B brands, giving me a unique perspective on how to make even complex topics feel approachable, engaging, and worth talking about. I’m constantly watching what’s happening across social, spotting trends before they become oversaturated, and thinking about why certain stories make people stop scrolling, share, or stick around.
I’m at my best when I’m collaborating with creative teams, solving a good problem, turning a blank page into a strategy, and finding the idea that makes a brand feel a little more human.
Outside of work, you’ll usually find me traveling somewhere new, trying something I’ve never done before, spending time with my dog Skye and cat Reese, or finding any excuse to be outside. I’m naturally curious, love bringing people together, and believe the best work, and the best life, comes from staying open to what’s next.
Resume
Ignite Visibility
Over seven years at Ignite Visibility, I grew from Social Media Manager to Senior Social Media Strategist, leading social and digital marketing strategies for a diverse portfolio of consumer, lifestyle, wellness, B2B, and enterprise brands. I developed integrated campaigns, led content and creative strategy, managed influencer partnerships, collaborated across teams, and used performance insights to drive results. Along the way, I also mentored teams, supported new business, and helped shape the agency’s evolving social media offering.
Portfolio
Portfolio
Freelance
Provided freelance social media and content support for Magceutics, a wellness supplement brand, helping bring the brand to life through authentic, social-first video content. Managed relationships with influencers and creators, sourced talent, developed content concepts and creative direction, and guided creators through production to deliver engaging videos tailored for social platforms. This experience allowed me to combine strategic storytelling with hands-on creator management while building content that felt natural, relatable, and true to the brand.
Campaign & Team Leadership
Lead cross-functional teams and integrated campaigns across organic social, paid media, creative, PR, and digital marketing to deliver cohesive results.
Community Management
Cultivate loyal online communities through authentic engagement, timely responses, social listening, and culturally relevant conversations.
Influencer & Creator Marketing
Manage end-to-end creator campaigns, including talent sourcing, outreach, briefing, content coordination, and performance tracking.
Content Creation & Storytelling
Develop compelling social-first content, from creative concepts and copywriting to short-form video, that connects brands with their communities.
Social Media Strategy
Build data-driven, platform-specific strategies that turn brand goals into measurable audience growth, engagement, and awareness.
Expertise & Strategy
